Everyone loves Apple. It is by far the most popular stock among the four largest adult generations living today — Seniors, Boomers, Gen Xers and Millennials — but Generation X loves it most of all. According to TD Ameritrade the tech giant currently accounts for 12.6% of the average Gen Xer’s stock portfolio.
TD Ameritrade estimates that about 40% of Apple trades per day are completed by retail investors — i.e. Average Joes — who are investing in what they know and love. That’s no small change on a stock that has a market cap of more than $750 million and a three month average trading volume of about 49 million. (It is worth noting that most investment advisors warn against holding more and a percent or two of your portfolio in any given stock — even Apple.)
Like other generations members of Gen X – born between 1964 and 1980 — are also fans of General Electric (1.4%) and Microsoft (1.4%). “Microsoft and GE are just brands that have been present in the lives of investors’ for many many years regardless of their age group,” says Nicole Sherrod, managing director of the online broker’s trading group. GE was the first stock Sherrod’s dad told her to buy when she started trading in college. Plus GE has a 3.6% dividend yield making it popular with income seekers.
Unlike other groups Exxon Mobil is not a top ten holding for Generation X, in fact it doesn’t appear until number 15. Gen X is also the only generation for which Amazon.com broke into the top ten making up 0.9% of the average portfolio. While the retailer is also popular with Millennials — coming in at 12 — it didn’t even register in the top 25 for older generations.
“When I think about Generation X I think a lot about the fact that this is a generation that is fully in the workforce right now,” says Sherrod, a Gen Xer herself. “I know as a working mom I probably couldn’t get by without Amazon. This is a demographic that is heading into the acceleration of their peak earning years. They are out there they are working hard, working long hours. I think that is why Amazon is showing up there.”
In fact in a recent survey done by U.S. Trust 62% of Gen Xers and 83% Millennials said they struggle to balance personal, family, work, social and financial goals — much higher percentages than other generations.
TD Ameritrade estimates that about 40% of Apple trades per day are completed by retail investors — i.e. Average Joes — who are investing in what they know and love. That’s no small change on a stock that has a market cap of more than $750 million and a three month average trading volume of about 49 million. (It is worth noting that most investment advisors warn against holding more and a percent or two of your portfolio in any given stock — even Apple.)
Like other generations members of Gen X – born between 1964 and 1980 — are also fans of General Electric (1.4%) and Microsoft (1.4%). “Microsoft and GE are just brands that have been present in the lives of investors’ for many many years regardless of their age group,” says Nicole Sherrod, managing director of the online broker’s trading group. GE was the first stock Sherrod’s dad told her to buy when she started trading in college. Plus GE has a 3.6% dividend yield making it popular with income seekers.
Unlike other groups Exxon Mobil is not a top ten holding for Generation X, in fact it doesn’t appear until number 15. Gen X is also the only generation for which Amazon.com broke into the top ten making up 0.9% of the average portfolio. While the retailer is also popular with Millennials — coming in at 12 — it didn’t even register in the top 25 for older generations.
“When I think about Generation X I think a lot about the fact that this is a generation that is fully in the workforce right now,” says Sherrod, a Gen Xer herself. “I know as a working mom I probably couldn’t get by without Amazon. This is a demographic that is heading into the acceleration of their peak earning years. They are out there they are working hard, working long hours. I think that is why Amazon is showing up there.”
In fact in a recent survey done by U.S. Trust 62% of Gen Xers and 83% Millennials said they struggle to balance personal, family, work, social and financial goals — much higher percentages than other generations.
:max_bytes(150000):strip_icc():format(webp)/GettyImages-1215628293-c32a14bc41c34aa9adee9e41f6c7fb68.jpg)
No comments:
Post a Comment